According to Heineken when Armin Van Buuren plays, your alcohol sales go down the drain ?!
So apparently when a good DJ Is playing at your venue or bar, according to the “Heineken Experiment” bartenders and bar owners are loosing out on alcohol sales… Canada whats your take on this ? TRUE OR FALSE ? Leave your comments below !
HEINEKEN today reveals a groundbreaking global campaign, in partnership with DJ Armin van Buuren, urging responsible consumption. ‘Dance More, Drink Slow’ shows how nights are enjoyed more when you are in control. This initiative is part of our long-term commitment to tackle the misuse of alcohol, including our pledge to use our flagship Heineken® brand to help make responsible, moderate, consumption aspirational.
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